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"It’s Not a Testimonial, It’s Trust: Why Feedback Fuels Growth with Anna Shannon"

 

Ros: Hi everybody. It's Ros here from Travel Agent Achievers. Welcome back to the podcast today whereby I am talking about a topic that is very timely and happening inside the Achievers Mastermind around testimonials. Now that word I feel is a little bit out of date, so we're going to be stretching it a little bit more today with feedback, client stories, and how to turn this information that we get from our clients into one of our best sales tools as advisors—which is, of course, social proof.

I am welcoming a very special guest back on the podcast, Anna Shannon from Travel Agent Finder. She was also the guest expert inside the Achievers Mastermind this month. She was a previous guest here on the podcast, episode 72, which I will link to. Anna, welcome back. Travel Agent Finder is your thing, and we're talking about testimonials, feedback, client stories this month inside the Achievers. Thank you for joining us. Thank you for sharing your knowledge. What's been happening inside Travel Agent Finder since we last spoke?

Anna: Hi, Ros. Thanks for having me today. So much is happening. I've got to really think about where to start. So, the website's going really well. We are improving our site traffic. So, what does that mean for an agent member? More people are getting to see you and find you, which is great.

We're getting around 25,000 visits a month to the site now. We've got up to 200,000 pages viewed per month. So, that’s not only the agent profile pages, but also this amazing content that our agents are uploading—blog articles, travel tips, this kind of thing. And all that’s really resulting in, or averaging at around, 1000 leads per month for our agent members. Now that, of course, is those leads that I can track. There are some that I can't that might happen offline. And I think around 13% of our agent members are receiving offline leads from Travel Agent Finder as well, which is really exciting.

Ros: Wow. Let's just stop there for a second. 1000 leads per month are coming from the general public to travel professionals who are on your website, travelagentfinder.com.au, where you're really showcasing the expertise and the knowledge of advisors, right? So these leads—how are these leads actually coming in? Because I know you have twofold work that you do.

Anna: Yes. So I do a lot of work on search engine optimization, which we'll probably touch a little bit more on later on. And there are also a lot of people visiting the site who might be looking for travel agents by location, let’s say near them.

Now, really, Travel Agent Finder was set up to connect people with an expert. So I want people to search by expertise, by destination knowledge, by trip styles—if they’re looking for a cruise expert, for example. But, you know, we know a lot of people go to Google and just type in “plumber near me” or “best plumber around me,” things like this. So we do need to consider that as well.

I do a lot of work in the backend around making the site visible and making our agent members visible. And then also, agents do have the opportunity to add published content to the site, which also helps because people can be Googling for questions about their upcoming trip. If we have answered those questions on those blogs, then they’re going to be connected straight through to that agent’s work. They’re going to be able to get a bit of an idea about their expertise, their experience, read their reviews.

So, it’s working really well to bring those people who are searching for a travel expert for an upcoming trip to the site to connect with those members, which is exactly what it’s there for.

Ros: Yeah, absolutely. So we’ve got the consumers finding advisors through the work that you also do, and from advisors that are putting content as well on their profile on the site. But inside Travel Agent Finder, there's a lot there for advisors as well. And I know that you’ve been developing this over the last 12 months too, with suppliers and different connections and expertise and all the rest of it.

Can you give us some updates on extra things that have been happening there for the advisors inside the site?

Anna: Yeah, absolutely. So it’s always my intention to help advisors, and predominantly I work with those who are independent, home-based, or mobile. So often they are really solo operators or working with very small teams, and I just want to make things as easy as possible for them inside their business.

Inside the agent login area, we have the most amazing supplier partners. It is called Travel Trade Connect and really, inside there are lots of different tools that help agents—whether that’s helping with their marketing, understanding what upcoming industry events are going on, what specialist training programs are out there, what updates there are, and even things like agent rates for their own personal trips.

So they can ensure that those trips, they’re really educating themselves and experiencing those things that they’re then going to be booking their clients on. So, incentives, supplier contact details, BDM teams, that kind of thing.

And that can be from any tourism business that helps agents. We’ve got tourism boards, hotels, tour operators, wholesalers, and also support services that help in your business—like a bookkeeper, for example, who specializes in working with travel agents, knows the industry, and can help you outsource tasks or streamline things that are maybe difficult to do when you’re wearing all the hats.

I’m really loving how Travel Trade Connect can help people that way. And there are a lot of agents who are really getting great benefit from it as well. 

Ros: There's definitely a lot happening, and I've loved seeing how it has grown, especially over the last 12 months as well. The impact that I think you are having on travel advisors and travel professionals' businesses is something that I don’t just want to gloss over here, because we're talking about social proof, feedback, and how all of this actually fuels growth within business.

But one thing that you and I have spoken about is the volume of leads and the volume of business that is actually coming through—potential business—to travel professionals who are on the site as well. So can you just give us a quick update on some stats around that? Where are people? Are they spending? Are they booked through the site? I know they connect with advisors, but what's the volume that's happening there at the moment?

Anna: Yeah, really great question. And sometimes, I mean this to be honest, really blows me away. Now, we are connecting people, right? So we are generating leads from prospective new clients to our travel agent members, but not that the booking is done through the website.

So there are different ways that we can track things, and it really is dependent on survey results when we go out to our agent members to find this information. Because with the bookings not being done on the platform, it's not an exact science, let's say.

But really, last year, for example, from what we can track and who we have spoken to, we have helped facilitate over ten million worth of travel bookings for our agent members. So, really generating millions of dollars for our members and really opening up a new marketing channel for them.

There’s lots of different cool stuff that I could kind of go through, but I think one that really stands out to me is—there are high-value bookings here. There are people who are looking for exactly what you might offer. And you've got to have a really good online presence, and you've got to be showcasing what you do to make sure that you're capturing that search intent.

So, around 29% of the bookings that are converted through these leads with our agents result in one booking value of between $20K and $50K. So I think that's a good indication of the types of enquiries we're getting, the types of travelers who really do want to connect with a person—not just book something online with an OTA or booking direct themselves. They want that expertise, and they’re happy to pay for it.

Ros: That is huge—like that volume! And I think that ties in beautifully with what we're talking about, because the advisors—it’s not a set and forget. I think in anything that we do in marketing and promoting ourselves, it has to be continual.

And one of the things that I have seen time and time again, particularly with our Achievers Mastermind members—because I get to talk to them all the time about their business and what's happening—is the success that they are also having as members on your website. But I think this is because they're doing things that not all of the advisors are doing out there. Would that be right?

Anna: Yeah, absolutely. So a big part of what I do is offer agents marketing tips and how-to guides, even step-by-step videos to help them with small tweaks to their profile or their online presence that are really going to make a big difference.

And I love seeing that. Inside Travel Agent Achievers, a lot of the agents have really taken that on board, and they've made such an impact, I think. So yeah, it's really great to see that.

Ros: Really, really cool. So with part of that and what we're talking about this month inside the Achievers—and I wanted to record this podcast episode with you—is because when we talk about gathering testimonials, and this is one of the features on the Travel Agent Finder website, as advisors often we speak to our clients when they come home, we talk about their trip, maybe we hear great things, but a lot of advisors won’t actually ask for feedback.

And feedback, as a business owner, is really the roadmap to help us improve upon our services, our knowledge and our expertise, and what we're offering to the clients. But why do you think we get caught up in actually asking for feedback or a testimonial? Can we just start there—why? Why do you think from your knowledge and experience, and seeing people actually ask for this sort of information on your website, why do you think they get caught up in it?

Anna: It's a really great question. And look, to be honest, I get caught up on it too. I don’t do it—well, I shouldn’t say I don’t do it—I don’t always do it. But I think, you know, there are a couple of reasons.

They’re not asking for it because they don’t have a process set up to ensure that it’s consistently happening. But I also think they're not asking for it because sometimes it just feels icky. It feels weird. And if you don’t know—if you haven’t come up with a way that’s comfortable for you to ask for it—you probably just won’t do it.

And I really liked something in your session earlier this month, Ros. I really, really loved it where you were talking about—we don't need to ask our clients for a testimonial. We don't need to say that word. What we're trying to do is learn about their experience, see where we can improve, like you were just saying. So really what we're doing is asking for feedback.

Now, there are a few thoughts here. So I think asking for feedback is so important, but actually using that in the form of reviews is extremely important to any small business owner and something that I think is really underutilized here.

So I do hear the same kind of two arguments around this. Again, it feels uncomfortable to ask for reviews—sure. Sometimes I also hear, “Look, I’m really happy with my current level of clientele,” or “I’m too busy and don’t feel like I need to work on marketing myself or my business at the moment.”

But what I often find is that when it comes time where you do need to work on your business, if you haven’t been doing this, you’re really starting from scratch. So it’s something that placing a focus on and finding a really great way to ask, and a consistent kind of process to ask, means that when you get to that point where you need new business, you already have that groundwork in place.

You already have things that you can pull on to promote yourself and market yourself from that client feedback.

Ros: Yeah. So, if we just take a step back from this, the overcoming the awkwardness and the weirdness around it for a lot of people, I think, is definitely a mindset shift.

Because the feedback isn't necessarily about us as a human. It's about helping other people make informed decisions. Because any feedback that we receive—we’re not asking for praise or likes on Facebook or anything like that. It's reframing the mindset to say we want the stories. We want to capture the client journey. We want to capture that excitement and the feedback—the stories—that are going to help somebody else make a really good decision to be able to book with us.

So, this is why I think we’re talking about removing the word testimonial, because it can feel icky and weird for us as the advisor and business owner, but also for a consumer, because there’s a lot of pressure that can be based around that.

So, “Oh, can we have a testimonial?” versus “Can we have a review?” or “Can we have a story or a case study or a client experience or feedback?”

I think that there is a lot more to this. But why—why do you think, if we take that step back a little bit further from a helicopter view—why do you think we even need feedback anyway?

So we talk about social proof, and we'll dive into that a little bit more. But from what you and I were talking about, especially on the Travel Agent Finder platform, there are two reasons why it's important to get feedback and to get those stories and testimonials.

Do you want to just share what those two things are? Because I think that this is important for any platform—whether you're getting Google reviews or through TripAdvisor. Does that even happen on TripAdvisor for travel agents? I don't know. Maybe?
Not a lot focus on it, so yeah.

But definitely in Facebook groups—that can be brutal. Either really good or negative. We want to focus on the positives. So why do you think we need feedback?

Anna: We need feedback not only for our own learning and understanding so we can improve in the future, but we need feedback because it is really a very underutilized marketing tool—and it's free.

So, I can talk quite a lot about this, but I'll try to get to the point. Feedback—or reviews, or whatever you want to call them—is really where other people can see what it's like to work with you. So when they can read other people’s experiences of how they have found you, how you helped them—that is the ultimate social proof.

And we really need to leverage and utilize those things.

So, there's a couple of ways that having reviews is really going to impact you—especially if you're on Travel Agent Finder.

When a traveler comes to the website and they’re searching for a specific specialty—maybe it's destination, destination expert, or a trip style—the way that the algorithm works on my platform (and this comes into Google as well) is that those agents with reviews on their profile will actually be higher up in the search rankings.

There are a lot of reasons behind that, but the most important one to point out is that travelers are going to want to see reviews before they make their decision anyway.

So if I don’t have them on the page, they're going to go off to another website. They’re going to search for reviews about you somewhere else. And we don't want them to go to another website—because they might get lost and find somebody else.

Ros: That’s true. And there are some stats around this as well that you have come up with.

Anna: 88% of people trust online reviews written by people they don't even know as much as they trust recommendations from personal contacts. I think that is fascinating.

Ros: It is so fascinating. You've also then got 92% of consumers believe recommendations from family or friends more than they believe in advertising.

Anna: Yeah, and I think that it’s powerful. It is really powerful. I mean, if you're not showcasing what it's like to work with you—from the mouths of your client—then you're really missing out on one of the easiest, as I said, free ways of marketing yourself.

It’s the number one most underutilized tool, I think, in any small business—but especially within our industry.

So, in terms of your search rankings on Travel Agent Finder, having those reviews on your profile is important.

But it’s not just from that. I want to share something really interesting.

You know I mentioned earlier that we're facilitating around 1000 leads per month for clients. But what I find really interesting is—not all of those leads are set because I read them all. Maybe not straight away, because there's so many, but I do read them all.

What’s really interesting is that not all of them are coming to Travel Agent Finder to find an expert. Many of them have been recommended an agent elsewhere, and they are obviously Googling that agent—and the Travel Agent Finder profile is coming up—because they're checking you out.

And this again—we'll probably explain a little bit more about what social proof actually is in a moment—but, they’re checking you out. They’re verifying you before they make a decision.

So I see these enquiries come through that say, “You were recommended in a Facebook group.”

Well, why—when that person tagged you—did you not go through the Facebook group? You've obviously gone online. You've Googled that person. You want to find out more about them.

Or similarly, the request might come through and say, “Our good friend John Smith recommended you. You've booked all their holidays for the last five years. We really hope that you can help us too.”

Well, John Smith probably gave them your mobile number. But obviously, they've jumped online to check you out. They’ve come across your Travel Agent Finder profile—which is great news for me, because it means that I’m ranking well in the Google results for you.

And they’re checking you out. They’re wanting to see a bit more information about you. They want to see what it’s like working with you. They want to read your reviews. And then they’re making their decision and connecting straight from the page with you.

So those reviews are not only important for your search results and your rankings, but they’re important so that people who are recommended to work with you can find information about you on an independent platform that is not your website.

And that’s really what social proof is all about. It’s sort of that psychology between people needing a third-party platform or a third-party experience in working with you.

Ros: Correct. Yeah, social proof is around what somebody else says to be true must be true.

At the end of the day, we are more likely to believe what somebody else says over the advertising, as we mentioned with the stats earlier. But we're more likely to believe a friend based off their experience.

And I mean, this comes into anything that we do—whether it’s where you go and get your fruit and veggies (“because this place so-and-so goes to and they told me it has fresher fruit and vegetables”) to hairdressers and different things like what hotel.

I will believe a colleague and their experience with a hotel or a supplier over what a supplier may say. I don't want to knock the suppliers—they do an amazing job with their marketing and their advertising—but it does come down to that as well in a lot of cases, not just with our clients.

This is all around us. And social proof is something that is not going to disappear. It's only going to become stronger.

And for us as advisors and business owners, if we're not tapping into a resource that is free—like gathering feedback and testimonials and reviews and those sorts of things—and wowing our clients, then we could potentially be missing out.

But the two things that I was thinking of when we're asking about gathering feedback:

1. One is that you are asking for feedback and getting these reviews and testimonials for lead attraction.

2. The other one is social proof—because we want the clients to be seeing and hearing good things about us not only from their friends, but also other random people on the internet (which are your clients as well).

So the two different ways—if one is social proof, and particularly on your platform (and this could even be around getting a Google review, as an example)—if somebody doesn't want new business, it's still good to get that social proof.

But if they want lead attraction, where do you think that this comes into play for those advisors if they are looking for more leads?

Anna: I think that the reviews where you can ask your clients to tell a bit of a story—if you can request that they’re quite specific about the destination that they went to or whatever your specialty is—so that those reviews are reflecting what you specialize in, I think 100% that works.

Now, we can never, of course, tell our clients exactly what to say. But we can offer guidelines of things that they might—questions that they might answer—because often, people who don't leave reviews don't do it because they're not sure what to say.

Ros: 100%. They have no idea. It's like, “What do I say?” It makes them feel awkward because it puts them under pressure.

So, do you think having a series of questions that you can have in your little bank of emails, there ready to go, are good?

Anna: I think that’s a great idea. And just narrow that focus of what you're hoping they're going to write about.

And of course, they’re at liberty to write what they want. But I think it also helps them—it doesn't take them so much time wondering what they've got to write about.

And Ros, I know inside the Achievers recently you shared, you know, a template of questions that can help with asking for feedback. I really loved that. I think that's a great idea and a really great tool for your advisors.

And definitely having that bank of questions is going to help.

Ros: Yeah, 100%. But also from a sales perspective.

So, we talk about marketing, you and I, all the time—and then we also throw in sales at different times as well. And one of our good friends, Nicole O'Sullivan, was on the podcast last week.

Now, from a sales perspective: acquiring a new client can cost five to twenty-five times more than retaining an existing one. And you and I have spoken about this.

So there is a huge investment in advertising and brand awareness. And we get that. We see it from our suppliers all the time.

But from a small business like a travel advisor—and especially those that are home-based and mobile—this can come into play where receiving a testimonial, or asking for feedback, getting reviews, and using a free tool can really have an impact on getting new clients. Like, it reduces that cost. Wouldn’t you say?

Anna: Absolutely. I mean, there is significant investment required to attract new clients, right? I know—I’m doing this every day for our advisor members.

So you're talking about advertising dollars. You're talking about huge sales efforts. Self-promotion.

Reviews are a really easy way to showcase what it's like working with you. And it's that social proof that people need to see.

And if you have the process, and you're asking for these reviews, then you've already got the information to really easily use to help market yourself—to help promote yourself—without having to worry about that significant investment in acquiring new clients.

Because if they're coming to you through recommendations and they see that kind of thing—you know that repeat and referral business is really the bread and butter of the average small business owner travel agent, right?

Ros: Yeah, 100%. I firmly believe that once you're able to work with a client, it is so much cheaper to keep them as a client and continue to wow them.

And any money that you may have spent on advertising or marketing—reinvest it back into those clients, because they become your biggest advocates.

And it's not just asking from their perspective to get a review from them. It’s also around the social proof—because they will go and share the good news about you.

And you mentioned previously as well about consumers who will ask a friend or they’ll get a referral from a friend and then they start searching you online—and your profile then comes up, which is all great. And from a marketing point of view, it's awesome.

But it's just another layer to marketing and getting repeat and referral business—which is what we'll be talking about next month. It ties in beautifully with testimonials and feedback and getting these reviews and case studies.

I do think that there’s something that, as marketers, we don’t often talk about. It's the layered approach around marketing and different things that we can do.

And so this is connecting the dots as marketers to really make a framework of what we need to do as business owners—be seen, be trusted, and be remembered.

And in each of those three areas, there are different things that we can do.

So from a “be seen” area, what do you think that advisors and small business owners can do to be seen?

Anna: I think it's really great for them to understand what actually comes up when people search for them. Because just like you, with any other situation in your life, it's highly likely if you're looking for a new service provider, you're probably going to jump online and start Googling, right?

So this is what other people are doing.

Now, if you don't know what comes up when people do that—how are they going to find you? So I would say, you want to see what comes up in a Google search about you.

Have a look at the images that are there. Have a look at what links are happening—any articles that you’ve published, what content you've put out there that has been picked up by Google—and have a look and make sure that you like it.

Because there are certain things you can’t control about what Google shows, but there are certain things you can control about what’s out there.

So, are you controlling the message to best reflect what you specialize in?

Now, I think it's really unlikely that the average small business owner or independent agent also happens to be an SEO (search engine optimization) genius, or has the time and money to work on that. So you really want to make sure that you're listed in places that do this for you.

So yes, Travel Agent Finder is one of those. Your Google Business Listing is important. And have a think about any social media profiles that you're listed on online and what kind of keywords in your online profiles are going to help you be found.

Ros: Yeah, so reflecting on those things. So that’s to be seen—it’s the search, getting the most content force.

SEO is a part of that. But as you say, a lot of advisors wouldn’t even go into that.

The second part of it is to be trusted. So in being trusted, we’re talking about social proof.

Other areas here—you know, being on a platform like Travel Agent Finder if you’re here in Australia (or if you’re not, then Google), your social media pages, being consistent with any of that as well.

But those reviews are very important in that trust area as well.

And then the third strategy is also around being remembered.

So this is where we talk about the client experience, your customer journey, the referral strategy (which we’ll be diving into in the Achievers as well), setting up your systems and processes to ensure that from a marketing perspective and visibility, you are able to tap into all of these different areas.

And I mean, we could talk about social media, we could talk about blogging, we could talk about EDMs and email marketing—there are so many different areas.

But this is a really high level for you guys just to understand that there are so many areas that we can work on and talk about to be seen before you're actually getting the sale.

And this is the whole part of marketing—that there are many different areas to tap into.

We're talking about testimonials. We're talking about feedback, client experience stories, case studies, whatever you want to call it. We're talking about that now because this is a free tool.

It’s an area of opportunity. Not many people are doing it—asking their clients for this information and feedback—but it helps you be seen.

Now Anna, you just mentioned Google, and I think that this is an absolute brilliant strategy for an advisor to do this for themselves.

So can you explain what you call the “Google Yourself” exercise here?

Anna: Sure can.

Well, you know, we need to know—as I mentioned—we need to know what actually comes up when people are searching. And we need to make sure we're in that consideration set. And we need to try and do the things that we can do, that we can control, to be found.

So what I like to ask advisors to do is to Google themselves.

Now, with this exercise—I know it probably sounds pretty simple—but there are a couple of guides.

If you’ve never heard of Incognito Mode or InPrivate Browser, it’s really important to open that type of browser tab before you do your Google search on yourself.

Now, this is important because it helps the search results be less influenced by your regular personal browsing history.

Google likes to collect cookies and keeps our history. They know what we search for. So it’s highly likely your own website, your Travel Agent Finder profile, your Facebook—they're going to come up really high in the results on a regular browser because that’s your history. You look at it all the time.

So, please open an Incognito Mode browser or an InPrivate browser to do this exercise.

Now, if you’re checking your online presence for professional reasons or even personal reasons, you really want to see what a stranger, or a potential employer, or potential prospective client—whoever it is—what they're going to find when they search for you.

So that Incognito Mode really gives them a clearer picture of your real-life, public digital footprint.

It’s great for testing search engine optimization and marketing efforts. We want that more objective, kind of accurate view.

So, yeah—it’s quite eye-opening doing this exercise. And I really love it. And I love it when agents send me screenshots of theirs as well because I find it really fascinating.

I'm so into that world of Google and how it decides what it's going to show in the search results because obviously, I've worked a lot on that.

So yeah—really cool exercise. Highly recommend that you do that.

Ros: All right. So everyone, this is your homework for this episode:

Google yourself. Use Incognito. Make sure it is one of those browsers. Put your name in there—your business if necessary, or if that works for you—or just “travel” or something. And then take a screenshot of what is actually there.

So what shows up in those search results? Because this is going to be something that we want you to work on over the next six months—gathering the reviews and testimonials.

Have a look at your marketing efforts. If you're able to join Travel Agent Finder or reach out to Anna (because she does have one-on-one sessions that she can run with you as well to have a look at your profile and get you seen and noticed), and then in six months’ time—rerun this exercise again.

Now I love this, and I’ve even done this as well. I’ve got the screenshots here on my desktop to email myself so that in six months’ time I can run the review again and just see what else comes up.

I find it's fascinating. I'm just like you, Anna—that we can look at all this information, review the data. Don't take it personally. Just review the data, see what’s there, and see what you can do to improve.

And Anna, you said there's heaps of tips and tools on how to have a look at yourself—even just saving photos, different names, keywords—and the SEO.

So the search engine optimization is really important as a business owner moving forward as well.

So make sure you do that, everyone. I want you to Google yourself in Incognito Mode so that you can have a look at your profile in the months ahead as well.

So Anna, as we wrap up this conversation—why do you think social proof and getting the testimonial and feedback really matters? Why do you think it's important?

Anna: I think that there are so many different places and so many different things we can do—you mentioned a few before. So many different marketing options.

But a lot of the time, we are really wearing all the hats. We're trying to do all the things. It’s very difficult.

So, why not use something that is completely free, that has multiple benefits?

When we're asking for feedback, we get that education and learning from our clients as well. But then we can also use that as a marketing tool.

Because I generally find that the people we love booking with—that is our ideal audience.

So, if people read their reviews and they are like-minded and they really resonate with that, then that is also potentially your ideal client.

So it's just such a win-win.

And if you’re struggling with where to spend your time and which marketing platform to spend time or money on—I think definitely start here. It is so, so easy.

I try to make it even easier for Travel Agent Finder members. They have a unique review link that they can send out to their clients to start building those.

And then I’ve also got a lot of tips on how you can actually showcase that. And it can be as simple as screenshotting the review on the page and pasting it to social media—or we can get more technical and have nice Canva templates to showcase it.

But it really is the number one tool that I highly recommend everyone get started with.

Ros: Awesome.

So for everybody now—if you’ve been avoiding asking for feedback, this is definitely your sign.

I want you to start small. Start with one client. Just ask for the feedback. Make sure you publish it.

There are things out there, like setting up a testimonial Canva template, that you can—once a month—just highlight it if necessary on your social media pages.

Join Travel Agent Finder if you haven’t already. Watch and learn around this topic. And become one of the advisors that is seen—that is getting a piece of the business coming through, showcasing your expertise, your credibility, being visible to those consumers as they’re searching for someone.

Really—it’s a no-brainer.

And next month, as I said, we're talking about referrals, repeat clients, turning this trust into long-term business inside the Achievers Mastermind.

So if you're looking to level up your business, then I highly recommend you reach out to us and join the program, because we’re doing one thing a month.

And I know what it’s like as a business owner trying to do all the things—we’re narrowing it down. I want you guys to do one thing a month. Focus on your business—just that little one step.

You will see that at the end of the year, you’ve made such a big impact and difference in your business.

But for now—Anna, thank you so much for being here. I sincerely appreciate you and your time.

If people want to find you—where and how do they do that? (Other than Incognito Mode, of course.)

Anna: Yeah—start with Googling me! I have the same name as a reality star in America, so maybe don’t Google me unless you’re using the word “Australia.”

But please—you can reach out to me on LinkedIn, or of course, you can go to the Travel Agent Finder website—travelagentfinder.com.au—and reach out from there. I’d love to hear from you.

Ros: Awesome. Now I am also going to—with your permission, of course—add into the show notes for everybody listening your website, but also a link to a one-on-one video profile review or a one-on-one session with you if people want to reach out and get that extra support.

Anna is amazing at what she does. She is very passionate about the work that she does for advisors. And she is one of those good humans that I absolutely love to work with.

So, Anna—thank you for being here today. Thank you for joining me. I appreciate you, your knowledge, your expertise, everything that you do for the industry, and also for travel professionals globally.

You're amazing. And have an awesome afternoon. I look forward to catching up with you again.

Anna: Thank you so much, Ros. Thank you. Bye.

Ros: Alright, everybody. Thank you for listening in to this fabulous episode with Anna Shannon from travel agent finder. If you do want to go deeper into learning more about testimonials and feedback and social proof that sells, I highly recommend, as I said, a join travel agent finder. If you haven't already, get in touch with Anna for those video profile reviews with tips so she comes back with advice on how to increase or become more visible. She has one to one sessions as well. And if you want to learn more about your travel business and how you can make a big impact and difference in the next six to 12 months, then make sure you reach out to us here at Travel Agent Achievers and join the achievers mastermind. We've got live events. We have a whole lot of things going on this year. So thank you for listening, and I look forward to catching up with you all very, very soon. Bye for now.