Short term sales promotions can come up when you least expect it, or sometimes as you have planned. Either way, they are a great way to get bookings, but not something I would rely on for consistent bookings. They are great, especially if you are looking at your sales funnel in the long term.
This week, not only is Thanksgiving being celebrated in the USA, but the American specials also kick in for Black Friday and Cyber Monday. In Australia we don’t celebrate these, however, the specials and deals have been flooding my desk all week and I think the Australian market is becoming more accustomed to these sorts of promotions. So we are jumping on the bandwagon too.
A short term promotion - like these, this week can have an impact on your sales if you are prepared or know how to get them out to your clients in a non-sleazy and fast way. This week I discuss 3 strategies we use in our business to get the most out of these deals and add to our sales funnel for the next 6-12 months.
I believe in always offering value to our clients. We are the authority and keeper of the most information when it comes to being the expert for our clients. I want our clients to naturally come to us, instead of Google or the internet. We know because we go. We know because we study, we know because of the client feedback we listen to. We know our clients, their likes, dislikes and what they want. We also attract clients that like things we do.
If you choose this week to use the promos, I want you to gather the promotions and specials that speak best to you and your clients.
What do your clients like to hear about and what do you like to sell? We have so much to choose from, so get specific and real and reach out to your clients with things they will like. Attract your ideal client for your business. It will help build and shape your business and where you want to go.
Don’t forget to download the 5 free captions (Link below) to help increase engagement and promote these deals. I know I can get stuck sometimes thinking of what to say, so use these as a tool to help you add content to the images you chose to go with your specials for this weekend.
Be grateful and guide your audience.
And on that note… thank you for listening and being part of such a supportive and growing community.
You are AMAZING!
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