Have you ever tried googling yourself? What did you find? Is there anything travel-related there?
Will people instantly know that you are a travel business owner by just looking at the search results? If not, then why not work to make yourself known this year, by positioning yourself as the expert.
In this episode, I talk about content creation. And why I believe it is one of the best forms of marketing for your travel business.
Content is anything that answers your clients' questions. Including social media posts, website copy, email newsletters, podcasting and even blogging. It can generate leads, builds trust and relationships and positions you as the expert in your chosen field if done right.
If you want to know more about content creation - why we need it and how does it all work, then this episode is for you.
Make sure you check our specialised workshop (Content Planning for your Travel Business) where we dive deeper into this topic and get you to come up with your plan for the year ahead.
Let's get your content marketing strategies in place to help set you up for a great year ahead.
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Quotes from this Episode
“People want to get to know you for you” - Roslyn Ranse
“People are listening, they are reading, they are there.” - Roslyn Ranse
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