You don’t have your name or a contact page on your website? How will a potential client even know who they are working with????
You are the expert. You know every single detail of that group booking. You can handle a destination wedding more than anyone else or make perfectly tailored travel plans for your travel clients but before a client even books with you, they need to know who YOU are.
Are you attracting the right clients for you? Those whom you know will talk about you and bring their friends to your business? Does the copy on your website and in your emails and newsletters really reflect your personality?
As you navigate the world of digital marketing, one thing you need to add to your ‘to action list’ and as part of your marketing plan… is to ensure you have a website that sells and that means, COPY or TEXT that describes you and your business well.
More specifically though, Copy or Text on your website that talks specifically to your ideal client and also in a way that your potential clients can get to know you in an easy to understand way.
We need and want clients that know us, like us and trust us.
If you are planning to have a website or want to write better e-newsletters or copy and text in general for your own travel business then this episode is for you.
Emily specialises in using words and educating travel agents on how to write better copy for your website. Showing you how to share your personality whilst rocketing your business forward.
Emily Matras from Bon Vivant Copy will walk us through the 5 pages each of us travel agents and consultants need on our website. Providing copywriting tip and sharing your story.
If you want to dive deeper and learn more about copywriting for travel agents, then go to Emily's website, Bon Vivant Copy. She has free resources and also a course to teach you how to write the copy yourself. She specialises in and helps Travel Agents!
To ensure you are moving forward in your business and also getting any additional advice, tips and help, make sure you join the Achievers in Travel - Facebook group. Achievers in Travel - Accountability group.
Finer Details of the Episode
- 1:00 - About Emily Matras
- 16:59- Common Mistakes Travel Agents commit on their websites
- 20:00- What point of view should you use when copywriting?
- 23:00 - Copywriting tips from Emily Matras
- 30:53 - What pages should you have on your website?
- 36:00 - How to connect with Emily
Quotes from this Episode
"Avoid being stiff and formal on your website. We are getting personal and really connecting with our audience. The purpose is to build your relationship and the rapport" - Roslyn Ranse
"Just get started and make it happen" - Roslyn Ranse
Get first access to our latest episodes! If you haven’t already, I’d love for you to subscribe to the Travel Agent Achievers podcast. Each week we release a new episode that will help increase your knowledge and expertise as a travel agent. Click here to subscribe in iTunes.
Don't forget to subscribe and leave us a written review on iTunes or your favourite podcast platform. Simply click here to give us a review, select "Ratings and Reviews" and "Write a Review."
If you have any colleagues that this information may be useful for, share an image of this podcast on socials and make sure to tag us! @travelagentachievers