We welcome special guest Rebecca Wiles and discuss in more detail brand loyalty, how you can build it and then build upon it with referral programs for your clients.
Rebecca Wiles is the founder, lead trainer, and mentor at The Training Establishment. She believes it’s very important for sellers to truly have a proper understanding of their customer in a holistic sense.
In this episode, Ros and The Training Establishment founder Rebecca Wiles dive into what customer loyalty is and how people define it differently. Tune in for some actionable tips and best practices you can use for your business on easily gaining referrals and keeping your clients coming back for more booking.
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Finer Details of the Episode
- 01:50 - Bec explains what loyalty is
- 04:48 - Customer loyalty
- 06:04 - How can you create brand loyalty?
- 08:58 - Everybody in business and leisure has a goal
- 10:40 - How to make clients feel special?
- 17:00 - Keeping clients coming back for more
- 20:02 - Thanking your clients without breaking the bank
- 25:00 - The best compliment is a referral from customers
- 27:53 - Bec talks about the pieces of training at The Training Establishment
Quotes from this Episode
“If we take care of customers they become a part of our family"
“Customer loyalty is not about getting cheap”
“Royalty means something different to everybody else, to different people”
“Every single one of your customers is different”
“Two ears, one mouth, listen before you speak”
“Things mean different things to different people”
“Sometimes it's not about what you know, but who you know”
“Goals keep us accountable”
“Word of math is the best form of advertising”
“Different doesn't mean they're wrong”
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