Imagine working with your favourite people. People who become your biggest advocate in business. Those who time after time make your life easier, more enjoyable and are less stressful than others. 

Knowing and understanding our IDEAL clients helps get more leads and more business. 

Why? 

Because once you understand who they are, you can ‘talk’ to them much easier than someone that you know nothing about. 

Understanding who they are is the key to giving them great service. The way you then take care of these clients will develop and build stronger relationships. It can also lead to more referrals, more repeat business and a stronger bottom line financially for you too. 

The purpose of a business is to create a customer who creates customers, right? However, the question is do you really know WHO your customers are? 

Those clients who love you and you love working with. Those who can see your value and are considered as the right people to talk to. They are your best clients, your favourite ones, avatar, or to me, your IDEAL clients. 

Do you already know who they are? How do you describe them? 

You all know I am all about creating value, having systems and processes and also being real and vulnerable with your clients. Being honest and creating incredible memories for them, so today we are going to dive deeper into what is the best client for you to work within your own business and why you should identify them. 

Ensure you download the FREE worksheet with this episode, so you can fill out and answer the questions and add your own information as well. 

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