Merchandise products are a great tool to promote our products and services. Branded merchandise helps imprint a lasting impression of our business in the minds of our customers.
However, there’s more to effective merchandise than mere promotions and brand recall. Merchandise products should be maximised to serve a purpose.
In this episode, Ros and Liquid Promotions director Lauren Brown take a deep dive into how travel agents can create winning merchandise that people can use for the long term, is cost-effective, and better for the environment. Tune in for some actionable tips you can use for your business!
Finer Details of the Episode
- 1:59 - How Lauren founded Liquid Promotions and began creating merchandise products for small and big companies
- 4:10 - The story behind the brand name “Liquid Promotions”
- 4:50 - Do small business owners, like home-based travel agents, need corporate gifts to promote their brand and service?
- 7:00 - How do business owners know that they are getting the best lifetime value of the promotional items they are giving away to clients?
- 7:40 - Examples of giveaways with a short shelf life but has long term promotional value and leaves a lasting impression
- 11:00 - Promotional products that your clients want to use for the long term
- 12:00 - The importance of creating eco-friendly promo products that are inexpensive and useful to clients
- 15:44 - Tips for travel agents on how they can leverage the power of promo materials to retain clients
- 18:38 - Essential reminders when conceptualising a winning giveaway idea and not waste money on items that clients just throw away
Quotes from this Episode
“I help people do good things for their business (and not) spend money on crap, I wanted it to be a promotions with a purpose company.”
On a question whether or not small businesses need corporate gifts and merchandise: “They do, but they need to know why they’re ‘giving’ it rather than giving it just for the sake of giving.”
“You need to have a product that you are spending money on that has a purpose. You need to understand what’s your goal. Work out what your target is at the end and work out a product to go with it.”
“It’s all about the purpose and sustainability. If you have a purpose you would be able to understand the results you need.”
“Whatever the budget is, you don’t want that product in the bin. Giving someone a bigger item is not necessarily better than a smaller item. Some people just like the token thought and some people like the big thing. You can’t always make everybody happy.”
“It’s got to be something people want, not just something because it’s there.
“In this current climate, you don’t want landfill. So you need to be careful of what you’re giving out.”
“I don’t want to supply balloons, plastic bags, bottled water… because those are the things that are killing our planet. Everybody has to take a stand on their passion and for us, it has got to be much more eco-friendly.”
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