Do you have a love and hate relationship with social media?
Social media is really just one component of our marketing strategy however, it can sometimes be overwhelming. Posting consistently, thinking of what content to post and where to find the details that we can share. This is just the tip of the iceberg and it can be overwhelming. I feel you.
In my experience, some of the overwhelm from social media comes with WHAT to actually post and WHERE to find it. These are key things obviously as you need to know both of these to have a presence on social media.
In this episode, I’ll give you 4 places that we find content for our travel business and how we use these. Finding appropriate content that works with and resonates with your audience is key.
Social Media isn’t just Facebook and Instagram. These are 2 platforms that are the most popular for travel agents to use, however, there are many more. Social Media isn’t also the only tool to use in promoting your business. We have a number of offline and online marketing strategies that help keep our clients informed, loved upon and also educated.
We recommend putting together a content calendar for your marketing campaign and business. This will help you stay focused on the end goal and also alleviate any fogginess with what to post and when. In our 6 Week Rebuild Your travel Business Program, we walk step by step through creating a content calendar specific to your business.
Know that wherever you are on your business or Social Media Journey you can always learn more things. If you want to build engagement and grow your following and email list, check out our upcoming 5 Days to more engagement on Social Media FREE Challenge.
If you want to know more about our 6 Week Build or Rebuild your Travel business program, go to travelagentacheivers.com/6weekrebuildrunway
And on that note… thank you for listening and being part of such a supportive and awesome community. You are AMAZING!
If you need a little help to stay on track and work on your business at any time, make sure to join our Achievers in Travel - Accountability group.
Quotes from this Episode
“Social Media is just one component of our marketing strategy.” - Roslyn Ranse
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