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What’s your USP and how do you communicate it?

Rebecca Wiles is the founder, lead trainer, and mentor at the Training Establishment. She believes it’s very important for sellers to truly have a proper understanding of their customer in a holistic sense.

Today’s episode we discuss your ‘USP’ (Unique Selling Position) and how to communicate it. 

As a Travel Agent, we generally know how to promote or sell most forms of travel, however, in this episode, we dive deeper into your USP, the difference of also having a niche and how to communicate it to your clients. 

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Finer Details of the Episode

  • 1:15 - Rebecca Wiles introduces the Training Establishment
  • 3:30 - Everybody is a salesperson
  • 4:20 - Unique Selling Proposition (USP)
  • 6:18 - How do we find what it is that we want to do and what makes us special
  • 10:22 - Rebecca talks about how can we say “we are the specialist”
  • 12:48 - Rebecca talks about how to not confuse your niche about your specialisation
  • 15:10 - What is Customer Persona

Quotes from this Episode

“Stand out and be different”

“Find what makes you unique”

“You want to be able to take care of your clients”

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Links Mentioned in the Episode:

www.thetrainingestablishment.com.au

 

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