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EP:89 - Truth Bombs on Digital Marketing for Travel Advisors with Wendy Addinsall
Listen To My Latest Podcast Episode: EP:89 - Truth Bombs on Digital Marketing for Travel Advisors with Wendy Addinsall
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Learn more, achieve more!
Tune in to the Travel Agent Achievers podcast where we talk about sales, marketing, building
your client base, improving customer service, finance, and a lot more.
Also catch Australia’s leading business owners and the thought leaders of the travel industry
as they reveal their secrets in building a successful business.
EPISODE 89 | 24 October 2024
Wendy Addinsall from Red Grape Social shares expert tips on boosting your digital marketing with personalised content, effective use of social media, and a well-rounded strategy to help your travel business stand out.
EPISODE 88 | 10 October 2024
Ros shares how attending industry events as a travel business owner has transformed her business over the past 18 months. She reflects on how these events have helped her refuel, build lasting partnerships, and set bold goals for the future.
EPISODE 87 | 12 March 2024
Ros and financial expert Victoria Berry discuss about transforming small business finance management with practical insights, the Profit First method, and strategies to eradicate entrepreneurial poverty, all aimed at empowering business owners for success.
EPISODE 86 | 26 February 2024
Explore the journey of crafting a compelling visual brand identity for travel professionals with Rebecca Flint, a distinguished Canva Certified Expert. Gain insights into maintaining consistency in branding, aligning visual elements with core values, and mastering Canva for creating captivating content.
EPISODE 85 | 14 February 2024
Ros transforms a family trip to Malaysia and India into a profound reflection on the deeper meanings of travel. This episode goes beyond the picturesque landscapes to uncover lessons in personal growth, the value of simplicity, and the power of human connections.
EPISODE 84 | 6 October 2023
Ros and Jaimie explore the evolution of networking, the importance of authenticity in digital interactions, and the art of connecting with diverse personalities. Jaimie highlighted genuine relationships as a cornerstone of effective business and marketing strategies.
EPISODE 83 | 30 August 2023
Multi-talented marketer, Hayley Osborne talks about travel marketing and the value of local area strategies. Hayley shares her rich experience with big brands and her own businesses, offering fresh insights on integrating online and offline marketing.
EPISODE 82 | 9 August 2023
Ros explores the importance of coaches and mentors. She talks about the critical role of mentorship for growth and encourages listeners to embrace the opportunities that coaching can provide in various aspects of life.
EPISODE 81 | 19 July 2023
Negotiation. It's not about winning an argument, but about finding mutual benefits. Glin, advises focusing on the value of a service rather than its cost, helping clients see their gain and increasing their satisfaction.
EPISODE 80 | 27 June 2023
Ros and business strategist Owen Cope unpack the complexities of building a successful service-based business, offering strategies for effective prioritisation, team building, and service productisation in a single, information-packed podcast episode.
EPISODE 79 | 24 May 2023
Stephanie Gries from Travefy unpacks the platform's transformation from an itinerary builder to a comprehensive tool for travel professionals, offering a proposal feature, CRM functionality, custom form creation, and a feature-rich mobile app.
EPISODE 78 | 12 April 2023
In this episode, Ros and Brett explore what CATO is, who it is for, and why it is important for travel advisors to understand their position when it comes to being considered a 'Tour Operator' or Groups expert and also discuss when a travel advisor should seek assistance from an association.
EPISODE 77 | 31 March 2023
Ros discussed the benefits of adding groups to your travel business and the system behind them to ensure that each experience is a success. Planning well and taking action following a system that is repeatable.
EPISODE 76 | 7 March 2023
Ros and Nadine talk about how Nadine transformed her life from kickboxer to cancer patient to professional speaker. She shared how she took courage by focusing on mindset, mental and morning routine.
EPISODE 75 | February 8, 2023
Ros shared great tips on how to plan your goals this year 2023 and start finding ways how you can achieve these goals.
EPISODE 74 | January 23, 2023
Ros and our guest, Mel shared great tips on how to make sure you're managing your finances right. As Travel Business owners, it’s really important to understand money, understand your story, understand where you're at, and be able to make the changes that work for you.
EPISODE 73 | December 30, 2022
Credibility. It is defined as the quality of being trusted. Being a successful travel business agent, especially when we gain client’s trust, they give credibility to our business.
EPISODE 72 | December 16, 2022
Tune in and find out from Anna and Ros the importance of marketing and SEO to connect with new clients and the process of how Travel Agent Finder works without having to put in all your time and money.
EPISODE 71 | November 9, 2022
Listen in and learn from 7+ figure business owner of "Mums with Hustle" Tracy Harris as we talk about building communities through Social Media. Tracy's expertise in this area as well as encouraging work/life balance is what we all need.
EPISODE 70 | October 29, 2022
Public Speaking - We all have to do it, in order to become visible in our Travel Businesses, and with this episode, Jaimie and Ros discuss how to make it easier! Jaimie is an expert in this field and offers insights and tips to help you succeed.
EPISODE 69 | October 19, 2022
When you learn and Implement what you learn, results you had only dreamt of can be achieved. This episode is a brutally honest one between Ros & 'Achievers' Mastermind student Holly Velardo. As a Travel Business Owner Holly reached out asking for guidance, what she has achieved is something you can too!
EPISODE 68 | October 14, 2022
Accountability. An integral part of business success in my eyes. (Ros') So What is it? How does it work and why should you have accountability as part of your business? Ros shares how it has helped her in her travel business over the years in different forms.
EPISODE 67 | October 7, 2022
Traveling. Not only does it create excitement for our clients, but it can also give us as the Travel Advisor the same level of excitement, anticipation and an opportunity to see and experience something new. For me, I share what Traveling also does for me personally and also my business. How does travel personally impact your life personally and professionally.
EPISODE 66 | August 28, 2022
The travel agent business industry is highly competitive, thus business owners put enormous effort into marketing and sales, ensuring customer satisfaction, and maintaining good relationships with their customers. The best way to build a relationship with our leads is by helping them understand the value in what we offer. Webinars are a great way for us to share that value with them and build trust. Charlie Trevena, an expert in hosting online webinars for business, shares tips in this podcast episode.
EPISODE 64 | June 1, 2022
As Travel Professionals, sometimes you may get a phone call or email that you just don't want to work on. So how do you handle enquiries in this new era. Maree and Ros discuss the importance of working in your business on what lights you up. What bookings will you handle moving forward and what processes you need.
EPISODE 63 | MARCH 3, 2022
Creating a successful travel business isn't just about the ‘how to’ or doing the daily tasks. It is so much more and often it is also about having the right ‘mindset’ for growth. Clare Cope discusses breaking through personal blocks and mental barriers by understanding and having the right mindset. This podcast episode with Clare Cope will help you realise how important it is to focus on the things that you can do and you can control in your travel business and personal life right now.
EPISODE 62 | FEBRUARY 17, 2022
Make your travel business more profitable by creating an incredible customer service experience. Michelle Pascoe joins Roslyn on the Travel Agent Achievers podcast to discuss business processes that help create an incredible customer experience with each and every interaction. Using Michelle’s 3 Step process, you too can create a travel business with heart and great customer service.
EPISODE 61 | FEBRUARY 10, 2022
5 tips and ideas you can do right now for your travel agent business as borders open all over the world. With Australia welcoming international guests once again, make sure you and your travel agency are ready. In this episode, Ros also talks about a new 5-Day Live Social Media Training for travel business owners to make sure we are staying on top of mind of clients especially during this time.
EPISODE 60 | JANUARY 27, 2022
Australian travel business owners call for more government support in national 'day of action'. Listen to the story of Belle Goldie, one of the main organisers of this movement and how she managed to run her travel agency business despite the ever-changing world of travel during the COVID-19 pandemic.
EPISODE 59 | JANUARY 20, 2022
Online Networking, Community, Connection and Education for the Travel Industry in the past and moving to the future. How important Connection is for every Travel Agent. Richard Taylor from the Travel Community Hub and Roslyn from Travel Agent Achievers discuss the future of Networking & Co-Working and how travel agent business owners can support one another in a post-COVID world.
EPISODE 58 | JANUARY 10, 2022
Start your year right with these travel agent tips for success and ideas on how to improve your travel agency with Roslyn Ranse from Travel Agent Achievers! In this episode, Ros shares with you the process that she takes each year and walk you through it as well to ensure that you are off to start a successful and profitable travel agency business!
EPISODE 57 | DECEMBER 28, 2021
Three elements we can work on to ensure travel business success now and in the future with James Castrission from My Adventure Group. Improve your travel agent business to be at the top of the travel industry by learning where to put your focus, assessing the language you use and having fun.
EPISODE 56 | NOVEMBER 12, 2021
We have invited a very special guest, Meg Salter from Recruitable Hub. She has been training and speaking for travel industry events for 20 years now and has vast knowledge and experience with regard to travel. Join us in this episode and learn how forming new habits and attitudes can help you set up your business for success.
EPISODE 55 | NOVEMBER 2, 2021
Years in travel doesn’t mean guaranteed success. As an Achievers Mastermind member, Kerstin Rheinlander has learnt to move with the times and combine two passions for her one business. Listen in to witness how she dealt with COVID-19 and how she has successfully pivoted her travel business.
EPISODE 54 | OCTOBER 19, 2021
In Episode 54, we bring to you Business Strategist, Michelle Broadbent. We chat about ways to clear overwhelm and set boundaries in your business to make sure you are more than ready to welcome the surge of inquiries as travel starts to open up.
EPISODE 53 | OCT 15, 2021
As the world starts to open up, are you ready to welcome back bookings? In this Travel Agent Achievers Podcast, we share the things we are doing to plan and prepare for the future of travel with our favourite clients ready to go.
EPISODE 52 | SEPT 21, 2021
In this episode, Lisa Pagotto of Crooked Compass narrates how she has built a travel brand to withstand the effects of COVID-19, though not without the same issues that Travel Advisors face.
EPISODE 51 | AUGUST 6, 2021
In this episode, Ros answers the most common question we have within the travel agent community. Should you or should you not charge fees?
EPISODE 50 | JULY 14, 2021
In Travel Agent Achiever's 50th episode, Ros will celebrate your WINS with you! Big or small, you deserve to pat yourself for doing what needs to be done and doing everything to move forward. As small business owners, it is often just a tick off the to-do list and keep going. So, Ros is going to challenge you to think about all the things you have accomplished and celebrate those as you move forward.
EPISODE 49 | JUNE 14, 2021
Do you know the importance of having a plan for your travel business? Having a solid plan set up, a clear vision and goal, strategies that work for your business, and being in the RIGHT community - all these will help you build the travel business of your dreams. In this episode, we will further discuss WHY you need to have a plan for your business and have a strategy in place to move forward.
EPISODE 48 | APRIL 28, 2021
In this episode, Ros gives you insight into 4 tools she and her team use in their travel business to work smarter, be more productive and become more efficient. Listen in to learn, be inspired with the possibilities and encouragement to take action to build the travel business you deserve.
EPISODE 47 | APRIL 23, 2021
Louise and Ros discuss what cash flow is, why is it important for your travel business and how can it help you strategize and plan ahead.
EPISODE 46 | MARCH 26, 2021
In this episode, I want you to know that you are not alone. Realise that we have the greatest gift of time now to get organised in our business and take action. Be the Travel Advisor that clients are looking to turn to. One that is an expert, knowledgeable and ready to take care of them.
EPISODE 45 | MARCH 19, 2021
Listen in - to learn the secrets of topnotch sales professional - Luis Baez. Selling from the heart and soul. We dive into the 4 key areas in the sales process for authentic selling and how this can help boost the sales performance for your travel business with our Guest Expert Luis Baez.
EPISODE 44 | MARCH 9, 2021
This Travel Agent Achievers Podcast tackles 5 Ways to repurpose your content. Why should we do it and how to do it. If you want to get more travel agent marketing ideas AND more visits to your website without spending WAY MORE time, this episode is for you.
EPISODE 43 | FEBRUARY 12, 2021
In today's episode, we are giving you 3 ways to connect with your clients RIGHT NOW to ensure that you are taking a positive step to build or rebuild your business. Including those relationships that are also the potential sales opportunities for you now and in the future.
EPISODE 42 | JANUARY 22, 2021
In this episode, we will be sharing with you the TOP 3 favourite tools we use for creating social media posts. These tools are purposely made to help you get organised, take out the guesswork and most importantly, allow you to focus on your zone of genius. These tools are designed to help you become efficient and put your best foot forward.
EPISODE 41 | JANUARY 15, 2021
In this episode,we talk about content creation. And why we believe it is one of the best forms of marketing for your travel business. If you want to know more about content creation - why we need it and how does it all work, then this episode is for you.
EPISODE 40 | JANUARY 8, 2021
In this episode, Ros reflects on the year we had - but not in terms of the loss of business, more the lessons learnt. Looking at how we came through and what we believe some of the reasons are. Plus then looking at 2021. What can we do, where are we looking to work and what opportunities do we have in this new time.
EPISODE 39 | NOVEMBER 2, 2020
You know that spring in your step you may get after a coffee in the morning? Or the drive to power through your to-do list or action list each day? Do you still have that? In this episode, Ros will be sharing with you her own experiences with these different stages of grief. Some of her personal challenges and how she managed to move forward.
EPISODE 38 | OCTOBER 9, 2020
If you want to build your personal and business profile, Ros has an absolute treat for you in this podcast episode! Bring in Podcasting, more specifically - being a Podcast Guest! PR and Publicity Expert, Christina Lenkowski gives away why we should be doing this, what sorts of podcasts we can get on and also some tips as to how we can connect with podcast hosts.
EPISODE 37 | SEPTEMBER 25, 2020
Today, we are featuring a voice of a travel consultant who has also lost her “biggest year yet” worth of bookings, but has used the last couple of months to work on her business, once she worked through the initial pain. Annette Fyfe is just like you in the travel industry. She was caught off-guard with the pandemic, has taken a big hit more than once yet chose to take action.
EPISODE 36 | SEPTEMBER 9, 2020
If you are planning to have a website or want to write better e-newsletters or copy and text in general for your own travel business then this episode is for you. Emily Matras from Bon Vivant Copy will walk us through the 5 pages each of us travel agents and consultants need on our website. Providing copywriting tip and sharing your story.
EPISODE 35 | SEPTEMBER 4, 2020
This episode is all about gratitude. It's the time again to connect with our clients who have always been with us through thick and thin. Listen in as Ros share the love with you and give you ideas on how to share the love with your existing clients.
EPISODE 34 | AUGUST 27, 2020
This episode is a timely reminder that it's okay not to be okay. We are not in control of everything and it's okay to rest and allow yourself to relax. Ros shares her personal experiences and how she handles frustration, negativity and hopelessness both in life and in her travel business.
EPISODE 33 | AUGUST 20, 2020
As business owners, it is crucial for us to know how to handle our finances well. In this episode, we will be talking about money and finances. Now is really an important time for us to be doing this.
EPISODE 32 | AUGUST 11, 2020
In this episode, Ros shares quicktips and insider knowhows for your travel business to be prepared when things turn around. She talks about the 6-Week Rebuild Your Business Program which aims to help travel agents gain focus, clarity and momentum.
EPISODE 31 | JULY 16, 2020
Knowing and understanding your ideal clients helps get more leads for your travel business. So today, we are going to dive deeper into what is the best client for you to work within your own business and why you should identify them.
EPISODE 30 | JULY 9, 2020
Some of the overwhelm from social media comes with WHAT to actually post and WHERE to find it. In this episode, Ros gives you four places that she finds content for her travel business and how she uses these.
EPISODE 29 | JUNE 30, 2020
Covid-19 has greatly affected the Travel and Tourism industry. But, this episode isn't about doom and gloom. Instead, we will be re-focusing, spending the time to work on a plan, prepare what's yet to come and take action.
EPISODE 28 | JUNE 12, 2020
This episode is all about tips for remaining positive to work through the crappy time with the award-winning business coach and author, Tina Tower. Focusing on the importance of taking action and continuous learning.
EPISODE 27 | JUNE 2, 2020
A key tool for connecting with clients on a personal level: Bonjoro. In this episode, Ros and Matt Barnett, CEO of Bonjoro discuss how video and personalisation plays a key role in your travel business.
EPISODE 26 | MAY 27, 2020
In this episode, we will be regaining rhythm and start moving forward. Ros shares her personal strategies both in her travel business and life that may also for you.
EPISODE 25 | MAY 8, 2020
Nobody said that having a travel business was easy but it won't get any easier if you won't take action. This episode is jam-packed with tips and strategies about rebuilding your business and connecting with your clients in this tough time.
EPISODE 24 | MAY 1, 2020
Feedback in any business is important. This episode will help you get feedback and use it to your advantage.
EPISODE 23 | APRIL 8, 2020
Stress comes in many forms. Ros checks-in to know and see how you are and what we can do to help you. This could be a rough time for all the travel business owners around the world but we are in in this together.
EPISODE 22 | MARCH 30, 2020
This episode is for those in the destination and also for travel agents. Our guest, Christina Lenkowski, a specialist for Tourism Marketing and Public relations talks about the most effective ways to build a solid marketing and public relations program regardless of budget or time constraints.
EPISODE 21 | MARCH 13, 2020
Listen to this episode to know more about social proof and how this can create a big impact on your business. If your travel business is going through a rough road, it's the perfect time to strengthen your marketing strategies and refresh your branding.
EPISODE 20 | MARCH 16, 2020
Is your travel business going to make it through current global issues? What can you do to stay focused and ensure your clients will continue to book with you, we explore this!
EPISODE 19 | NOVEMBER 28, 2019
Short term sales promotions can come up when you either least expect it, or as you have planned. Either way, they are a great way to get bookings. Listen to this episode to get ideas on how to nail this kind of sale.
EPISODE 18 | NOVEMBER 20, 2019
Setting up systems for your travel business is not a fun thing do. But, it will change your business, make everything easier and allows you to spend more time connecting with your ideal clients. In this episode, Ros gives you each of the individual steps you need to ensure that you WOW your clients every single time they come to you.
EPISODE 17 | OCTOBER 17, 2019
When life smacks you in the face, how do you respond? If you are struggling, not sure about what's next or needs clarity, this episode is for you. You are not alone.
EPISODE 16 | OCTOBER 9, 2019
Stuck, feeling like it's all too much. Your body reacts at times of stress too. Overwhelm can come at any time but it will surely pass. Ros shares strategies to help travel business owners overcome overwhelm and also tools to use to get through this time.
EPISODE 15 | OCTOBER 1, 2019
As a travel business owner, what social media platform works best for you? In this episode, we explore three of currently the biggest players when it comes to social media. You can be an effective marketer once you know what to post, when to post and most importantly who you are talking to.
EPISODE 14 | SEPTEMBER 26, 2019
More and more people are turning into Facebook everyday and watching videos. If you want more leads and more clients, now is the best time to be on board and show your face too. If you're scared and don't know what to do, this episode is full of tips. tactics and of course a step-by-step plan to help you get started with Facebook live.
EPISODE 13 | SEPTEMBER 13, 2019
Working from home can be challenging if you have been accustomed to working in an office. It has its own perks and challenges. In this episode, Ros shares her personal tips and experiences working at home and how she manages to get the most of the day and how you can too.
EPISODE 12 | SEPTEMBER 11, 2019
Getting noticed as a travel agent on social media can be challenging. This episode is about standing out from the crowd, getting attention and being authentic. Ros also shares her pro tips that will help you with the algorithms and be seen.
EPISODE 11 | SEPTEMBER 13, 2019
Do you ever feel like you are "busy doing stuff" but feels like you haven't done anything? This is a common trait among travel business owners. In this episode, it's time to take action. Ros shares with you her 2 TIPS to get "stuff done".
EPISODE 10 | AUGUST 28, 2019
In this day and age, finding clients isn't really that hard. This episode talks about a number of ways travel business owners can do to make sure their clients know they are the Go-to person for anything travel related.
EPISODE 9 | AUGUST 19, 2019
Admitting you need help running your travel business is a choice travel business owners have to make if they want their business to grow. In this episode, Ros and her assistant, Mayette talk about tasks that travel agents can outsource, options on where to find and hire someone depending on your needs and how to hire the right one for your business.
EPISODE 8 | AUGUST 9, 2019
Ros and Training Establishment founder and mentor, Rebecca Wiles discuss about brand loyalty, how you can build it and then build upon it with referral programs for your clients.
EPISODE 7 | AUGUST 5, 2019
To build a profitable travel business, one must have repeat clients. In this episode, Ros shares how she has generated hundreds of thousands of dollars worth of bookings just by listening, empathising, understanding and knowing her clients.
EPISODE 6 | JULY 30, 2019
Travel business owners generally know how to promote or sell different forms and kinds of travel. However, it is also important to know one's Unique Selling Position (USP). This episode talks about the difference of having a niche and how to communicate it with your clients.
EPISODE 5 | JULY 23, 2019
In this episode, Ros will show you how to incorporate your clients on your travel adventures which can lead to bookings and enquiries.
EPISODE 4 | JULY 16, 2019
Ros and Business Strategist and Accountant, Jeff Banks discuss what 'numbers' you need to track in your travel business as well as what Key Performance Indicators matter.
EPISODE 3 | JULY 5, 2019
Starting a business can be both challenging and scary considering all the factors that go with it. In this episode, Ros talks about the things travel agents need to track in their first year of business and the things they need to remind themselves overtime.
EPISODE 2 | JUNE 25, 2019
Ros and Liquid Promotions Director, Lauren Brown dive deep into how travel agents can create winning merchandise that people can use for the long-term, is cost-effective and better for he environment.
EPISODE 1 | MAY 8, 2019
The primary source of business education for passionate mobile travel business owners. Ros shares her personal journey and how she envisons to help travel agents increase their business acumen.